Social Media Marketing
& Management Services

We can help you improve and track the reputation of your business and find out how people perceive your brand.

Facebook, Twitter or Pinterest content can increase your traffic in a short period of time. Our experts can help you determine the most suitable type of content and platform for your brand.

Our team of social media experts can manage your accounts on your behalf and engage with your audience.

We create and customize Social media profiles with quality content and aesthetics that resonates with your brand and audience.

It depends on your business's goals, target audience and what campaigns are you employing to achieve your social media goals. Each social media platform has its purpose. But you can only reap the benefits if you are using social media the right way. For example, if you are posting pet puppies videos on your LinkedIn account, people will think of you as unprofessional. Similarly, if you share white papers through Snapchat, you will not get the desired response from your followers.

You can post multimedia files as well as text descriptions on your social media. However, some platforms such as Twitter also allow you to post text only. If you are planning to strengthen your brand's visual identity, you can also use the live video option. Facebook and Twitter both allow their account holders to share live videos.

If your business has only a B2B approach, your focus should be on Facebook, Twitter, and LinkedIn. However, if your approach is B2C, then you should also consider using Instagram and Snapchat. These two will allow you to connect with your customer using visual content directly.

A common misconception is that social media is full of negative people. Social media is all about communicating with each other, and if some people have negative experiences, they share those with others. There are two ways by which you can handle this:

If a person has a negative experience with your brand and chooses to share it on social media, you can reach out to that customer and address their issues.

If a person is sharing negative messages full of hate, you can use the content moderation solution. In this way, your brand can filter out unwanted comments.

When it comes to getting more followers, your focus should not only be quantity but quality. People often think about buying followers when they are just getting started. But it is not a viable solution because paid followers will not be loyal to your brand. Therefore, posting quality content is the key to getting more followers who engage with your brand and share it with their friends and family. Creative content will grab potential followers' attention, go viral, and spread word of mouth about your brand.

There are many metrics that you can use to measure the ROI of your social media campaigns. These metrics include reach, impressions, conversions, engagement, and traffic. All these metrics will give you a clear idea of your return on investment. However, you should not only rely on these metrics. There are many other metrics, so try to use as many as you can to get detailed insights.

Apart from this, here’s an easy formula that you can use to evaluate your social media marketing goals and strategies:

Social Media ROI = (Return from social media – cost of social media marketing) / cost of social media marketing

It is not recommended to use the same strategy for all social media platforms because the audience and content on different social media platforms are different. As discussed earlier, people use various social media platforms for various purposes, which means they expect different content types on different platforms.